When it comes to increasing sales in your store, product placement is key. How and where you position your products has a direct impact on customer buying decisions. By organising your store strategically, you can ensure your stock is not only accessible but also enticing to shoppers.
Why Product Placement Matters
Product placement isn’t just about making your store look organised; it’s about making the shopping experience easier for customers. When products are strategically placed on shelves, they become more accessible, attractive, and noticeable to shoppers. This can influence buying decisions, increase basket sizes, and encourage impulse purchases.
For example:
Eye-Level Placement: Products displayed at eye level tend to perform better because they are more visible and convenient to grab. This is where you want to place your bestsellers or promotional items.
Grouping by Category: Displaying similar products together helps customers quickly find what they need. Whether it’s frozen chips, desserts, or ready-made meals, grouping products makes for an intuitive shopping experience.
Impulse Buys: Placing popular or high-margin items near the checkout or at the ends of aisles can trigger last-minute purchases.
With this in mind, it’s essential to use every inch of your freezer space wisely, especially when you’re working with a broad range of products. Given the wide range of products available, Farmer Jack’s offerings are versatile enough to sit alongside other well-known brands. Whether it's frozen sides, desserts, or snacks, Farmer Jack's complements other items in your freezers, making it easier for customers to shop and build their baskets.
Farmer Jack’s and Your Store’s Range
One of the strengths of the Farmer Jack’s range is how well it integrates with other popular brands. For example, Farmer Jack’s chips, vegetables, and sides pair well with branded frozen meals, and their snacks complement well-known dessert brands in your freezer aisles. By thoughtfully positioning Farmer Jack’s products alongside other high-demand items, you can create a balanced and appealing product offering that meets a wide variety of customer needs.
Support from Eden Farm’s Field Sales Representatives
Maximising the potential of your store goes beyond product selection; knowing how to range and merchandise effectively can make all the difference. This is where Eden Farm’s dedicated Field Sales Representatives come in. They are on hand to offer tailored advice on product ranging and in-store merchandising, helping you make the most of your freezer space and ensuring that Farmer Jack’s products are positioned to attract attention and drive sales.
Eden Farm’s team can provide valuable insights on:
Optimising shelf space: Ensuring you’re not overcrowding products or leaving valuable space unused.
Ranging advice: Offering suggestions on the best product combinations and placements to encourage larger basket sizes.
Merchandising strategies: Helping you place promotional and new items in high-visibility areas for maximum customer engagement.
By working closely with Eden Farm’s sales team, you’ll have the support needed to maintain an efficient, attractive, and profitable store layout, ensuring that Farmer Jack’s products and other leading brands work together to boost your sales.
