After all the fun and festivities of December, the new year is often the time that people look to get fit and healthy. We set goals for ourselves, whether it’s giving up alcohol for Dry January, a new year’s resolution to exercise more or a healthy eating kick. One of the biggest January trends of the past few years is Veganuary; since it kicked off in 2014, participation has increased by more than 50% year on year. So what is this big phenomenon, how do people engage with it and how can you support your customers who are getting in on the Veganuary action?
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