After what feels like the longest winter on record, we’ve begun to see some glimpses of sunshine and better weather on its way. This May, as people begin to enjoy outdoor living once more, how can retailers properly equip themselves for the upcoming BBQ season?
Remember, the end of May and the start of June brings National BBQ Week (29th May - 4th June)– so making stock decisions in May will help keep you in good stead as the weather picks up and your customers begin dusting off their barbecues, parasols and outdoor seating.
Fortunately, Eden Farm Hulleys makes it easier than ever to get your shelves ready. Not only do we offer a fantastic range of frozen stock, but we also have a great offering of fresh meats for easier BBQ prep.
So, before you make your next stock order, consider these product ranges, which pair perfectly with BBQs and outdoor eating.
Mouth-watering red meat
Red meat is the most popular choice for British BBQs, for good reason. Not only is red meat a little more forgiving with cooking requirements, but the rich iron content in red meat complements that chargrill flavour you can achieve on a barbecue.
Our frozen red meat selection makes it easy to stock up for BBQ season without risking waste – as all frozen products will keep for longer and can be enjoyed in a customer’s oven too. The Yankee Beef and Lamb Grillsteaks, in particular, are ideally suited for barbecues and come in a 4-pack, so families can quickly feed even the hungriest garden party.
Make sausages more exciting
A sausage sandwich is the quintessential BBQ snack. Customers will seek out the juiciest pork sausages for their BBQs, which we can help you with thanks to our fresh sausage range.
Stock Dicksons Cumberland-style sausages to offer something absolutely delectable on a barbecue. Failing that, give customers more utility by selling Richmond pork sausages, which are just as good in your grill as they are on a BBQ.
Cater for the vegetarians
As a shop owner, you probably know the dietary requirements of most of your local customers. However, when BBQ season rolls around, and people begin throwing parties, inviting guests and cooking en masse, the stock you offer might not be sufficient – particularly if your customers need to cater for guests with dietary requirements.
Don’t lose out to the larger supermarkets. Stock a select range of veggie or vegan products suitable for BBQs so you can cater to this niche demand. Once again, because the stock is frozen, you’re less likely to incur waste even if the range isn’t initially popular. Green Cuisine’s meat-free burgers and frozen sausages ensure both vegetarian and vegan BBQ guests won’t be left out.
Don't forget drinks!
A BBQ isn’t a BBQ without cold drinks – whether they’re alcoholic or soft drinks. Stock up on alcohol ranges that include lagers, beers, wines and spirits – all available direct from Eden Farm Hulleys. For access to a wider range of drinks and snacks, shop from our Miller Food Service brand with the same ordering process you’re already familiar with.
We hope this has helped get you prepared for BBQ season, which is a great way to boost sales as customers begin to get excited for summer and warmer weather. If you forget to order a certain item and need stock quickly, remember that we can often offer rapid delivery timeframes depending on where you’re located. Get in touch to learn more.
