Every year, the charity campaign known as Veganuary sees Britons trying out veganism for a whole month. Last year over half a million people tried it out, representing a good portion of the consumer market. As a retailer, you can’t afford to alienate vegans or those looking into the lifestyle. Luckily, you don’t have to – there are now lots of vegan alternatives and it’s easy to cater for vegan customers.
Here at Eden Farm Hulleys, we’re experts in all things ice cream. While ice cream may be a traditionally dairy-laden dessert option, many brands offer fabulous vegan ice cream that omits dairy without lacking flavour.
That’s good news for your vegan customers, those who want to try Veganuary and even those with dairy intolerances who miss the taste of ice cream. Here are our top tips for maximising your results when selling to vegans for Veganuary and beyond.
Invest in tasty vegan ice cream
Gone are the days of bland alternatives to ice cream. Mainstream brands like Ben & Jerrys now offer their own non-dairy flavours which are suitable for vegans. There’s even a vegan version of the UK’s favourite: the Magnum.
However, as an Eden Farm Hulleys customer, you may also have the capacity to offer soft-serve ice cream to customers. Add in some tasty sorbets to your range and you’ll be able to cater to vegans and dairy allergies, as well as sell to non-vegans who may just fancy some sorbet rather than ice cream!
Don’t forget about lollies
It may surprise you to learn that the majority of ice lollies are vegan by default. Provided the ingredients don’t list milk or eggs, most lollies are just a mixture of fruit syrup and ice. For retailers who don’t want to invest in a full vegan ice cream range, directing any customers who ask about frozen vegan treats towards your ice lollies is an alternative.
Frozen foods for vegans and veggies
Frozen food is all about convenience, which makes it a popular choice in January as the dark nights and mass return to work following the holiday season tend to see consumers opting for simple meal preparation. Here at Eden Farm, you can purchase frozen vegetarian and vegan options such as Quorn bean burgers – or you can shop with our sister brand Miller Food Service to get more vegan alternatives into your freezers and onto your customer’s plates.
