Privacy & Cookies Policy
1. Our Policy and Contacting Us
1.1. Any personal data which we collect, record or use in any way whether it is held on paper, on computer or other media will have appropriate safeguards applied to it to ensure that we comply with the Data Protection Act 1998. We fully endorse and adhere to the eight principles of Data Protection as set out in the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. The Data Protection Act principles state that personal data must be:
1.1.1. Fairly and lawfully processed
1.1.2. Processed for limited purposes and not in any other way which would be incompatible with those purposes
1.1.3. Adequate, relevant and not excessive
1.1.4. Accurate and kept up to date
1.1.5. Not kept for longer than necessary
1.1.6. Processed in line with the data subject's rights
1.1.7. Kept secure
1.1.8. Not transferred to a country which does not have adequate data protection laws.
1.2. Our purpose for holding personal data and a general description of the categories of people and organisations to whom we may disclose it are listed in the Data Protection register and we are registered with the Information Commissioner.
1.3. For the purposes of the Data Protection Act 1998, Kitwave is the Data Controller. Kitwave Group Limited is registered with company number 09892174. Our registered office is at Unit S3, Narvik Way, Tyne Tunnel Trading Estate, North Shields NE29 7XJ.
1.4. If you have any questions about how we collect, store and use personal information, or if you have any other privacy related questions, please contact us by email at email@example.com or write to the Data Protection Officer at the above address.
1.5. In order to meet the requirements of the Data Protection Act principles, we will:
1.5.1. Observe the conditions regarding the fair collection and use of personal data
1.5.2. Meet our obligations to specify the purposes for which personal data is used
1.5.3. Collect and process appropriate personal data only to the extent that it is needed to fulfil operational needs or to comply with any legal requirements
1.5.4. Ensure the quality of personal data used
1.5.5. Apply strict checks to determine the length of time personal data is held
1.5.6. Ensure that the rights of individuals about whom the personal data is held, can be fully exercised under the Act
1.5.7. Take appropriate security measures to safeguard personal data
1.5.8. Ensure that personal data is not transferred abroad without suitable safeguards.
2. Information we may collect from you
2.1. Information you give us: When you become a customer and fill in forms on our website www.automaticretailing.co.uk or hard copy application forms or when you email or phone us we may collect and process personal data about you. This includes information when you place an order or search for a product, enter competitions or surveys or report a problem. The information you give us may include your name, age, address, e-mail address, home and/or mobile telephone number, financial, bank and credit card information, your passwords and customer numbers. You may also be required to give us information about your business partners or directors in which case you must ensure that you have permission to do this.
2.2. Information we collect about you: When you visit our website, we may automatically collect technical information including your IP address, your login information, products you viewed or searched, browser type, plug-ins you use, operating systems and platforms. We may also collect information about your visit including URL, page response times, download errors, length of visits to certain pages, page interaction information and methods uses to browse away from a page. We may also use geo-location data that identifies your location within the UK and collect data using CCTV surveillance in our depots. 2.3. Where we collect any sensitive data, we will take appropriate steps to ensure that we have explicit consent to hold, use and retain the information. Sensitive data is personal data about an individual's racial or ethnic origin, political opinions, religious beliefs, trade union membership, physical or mental health, sex life, details of the commission or alleged commission of any offence and any court proceedings relating to the commission of an offence.
3. Information we receive from other sources
3.1. We may receive information about you if you use any of the other websites we operate or other services we provide, from other Kitwave group companies or from third parties we work with such as sub-contractors we may use in technical, payment and delivery services, analytics providers, search information providers, advertising networks and credit reference agencies.
5. How we may use your information
5.1. If false or inaccurate information is provided and fraud suspected or identified, then this will be recorded and details will be passed to fraud prevention agencies. Law enforcement agencies may access and use this information. The information may also be used to prevent theft, fraud and money laundering for example, when checking details for credit applications or managing credit accounts.
5.2. We may use your information, to manage your trading account with us and update the records we hold about you from time to time, to carry out our contractual obligations with you and to provide you with your goods and information about your goods and our services, to provide you with information via post, email, telephone or sms about other goods and services we offer that are similar to those you have already purchased or enquired about and that may be of interest to you, to make suggestions and recommendations to you about goods or services that may interest you, to welcome you into our depots and say goodbye to you when you leave, to tell you when you are in the vicinity of our depots, to analyse your purchases and purchase behaviour so we can provide a better service to you and to keep our website safe and secure.
5.3. We have a responsible marketing policy and do not give details of our customers or related individuals to any other company without your consent. We may anonymise the data we hold about you or your business and share it with our suppliers for their own marketing activities.
54. If you do not wish to be contacted in this way then you email or write to the Data Protection Officer, firstname.lastname@example.org or write to H.B. Clark, 136 Westgate, Wakefield, WF2 9SW (quoting your full name, business name and customer number).
6. Disclosure of your information
6.1. We may share your information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
6.2. We may share your information with selected third parties for the performance of our contractual obligations with you such as Drop Shipment suppliers that assist us with improvement and optimisation of our site and credit reference agencies.
7. Where we store your data
7.2. All information you provide to us is held on our secure servers. Where we have given you or where you have chosen a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
8. What data do we hold?
8.1. Under the Data Protection Act, any individual may write to the Data Protection Officer at the above address and request a copy of the information which we hold about them. We reserve the right to charge the maximum fee payable in terms of the Data Protection Act for providing this information. If the details are inaccurate you can ask us to amend them.
What are Cookies?
Cookies are small pieces of information that a website stores on your computer. They are often there to make your browsing experience more enjoyable or to gather information about the site user's behaviour. There are two types of cookie:
1. Session Cookies
These cookie files are erased when you close your browser. This cookie stores your browsing information and will be active until you leave a site and close your browser.
2. Persistent Cookies
These files stay in one of your browser's subfolders until they are deleted manually or your browser deletes them based on the duration period contained within the persistent cookie's file. You can set your browser to automatically remove these cookies on login off.For more information about cookies please visit http://www.allaboutcookies.org/.
What are Cookies used for?
Cookies are an important part of the internet. They make using our website much smoother and affect lots of the useful features of the website.
We anonymously keep track of user behaviour to help us keep our site content relevant and easy to find. It's also useful to identify trends and patterns of how people navigate through our site. View a Google privacy overview here.
What Cookies does the Kitwave website use?
Cookie Name: Google Analytics
We use open tracking to track performance of email campaigns. By signing up to receive our e-mail communications you accept when we send you email campaigns, an open tracker will be added to each email.
An open tracker is a tiny, invisible graphic embedded to the bottom of the HTML email, unique to each campaign sent. Every time the email is opened, the open-tracker graphic is downloaded and allows us to track opens and any links clicked.
What we collect
We may collect the following information:
- contact information including email address
- demographic information such as postcode, preferences and interests
- other information relevant to customer surveys and/or offers
For the exhaustive list of cookies we collect see the List of cookies we collect section.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
The table below lists the cookies we collect and what information they store.
|Cookie Name||Cookie Description|
|FORM_KEY||Stores randomly generated key used to prevent forged requests.|
|PHPSESSID||Your session ID on the server.|
|GUEST-VIEW||Allows guests to view and edit their orders.|
|PERSISTENT_SHOPPING_CART||A link to information about your cart and viewing history, if you have asked for this.|
|STF||Information on products you have emailed to friends.|
|STORE||The store view or language you have selected.|
|MAGE-CACHE-SESSID||Facilitates caching of content on the browser to make pages load faster.|
|MAGE-CACHE-STORAGE||Facilitates caching of content on the browser to make pages load faster.|
|MAGE-CACHE-STORAGE-SECTION-INVALIDATION||Facilitates caching of content on the browser to make pages load faster.|
|MAGE-CACHE-TIMEOUT||Facilitates caching of content on the browser to make pages load faster.|
|SECTION-DATA-IDS||Facilitates caching of content on the browser to make pages load faster.|
|PRIVATE_CONTENT_VERSION||Facilitates caching of content on the browser to make pages load faster.|
|X-MAGENTO-VARY||Facilitates caching of content on the server to make pages load faster.|
|MAGE-TRANSLATION-FILE-VERSION||Facilitates translation of content to other languages.|
|MAGE-TRANSLATION-STORAGE||Facilitates translation of content to other languages.|