Snacking formats are out-performing, with ice cream “bites” now in 14% year-on-year growth*, so for 2024 our brand new range is designed to match customer demands and are sure fly off shelves.

When you combine beloved flavours with exciting new twists, the result is Magnum Bon Bon - a delicious fusion that redefines indulgence!

Inspired by some of Magnum’s most popular flavours, new Magnum Bon Bons bring a
re-imagined twist to beloved favourites like Gold Caramel Billionaire, White Chocolate Cookie and Salted Caramel Almond.

Magnum Bon Bons feature our signature thick, crunchy coating and are filled with creamy ice cream and ribbons of gooey sauce. They have tested particularly well with the younger demographic (ages 18-34), promising to drive incremental sales throughout the colder months​.

In addition to this exciting innovation, Ben & Jerry’s Minter Wonderland is making its much-anticipated comeback!

Returning by popular demand, Ben & Jerry’s Minter Wonderland is always a winter hit. Mint flavour ice cream ranks as the UK’s second favourite ice cream flavour, combining indulgence with ice cool refreshment, making it perfect for the holiday season.

For nearly a century, we've been crafting the nation's favourite ice creams, with 10 out of the top 12 best-selling ice creams in the UK hailing from the Wall's range. Beyond our success in the ice cream market, we are committed to three main principles:

At the heart of it all is our exceptional ice cream range, catering to every customer and price point. We continuously respond to evolving customer needs with exciting new product launches, ensuring that our commitment to excellence remains at the forefront of our endeavours. Check out our MUST STOCK season starter range by downloading our brochure here.

Additionally, we offer support to our partners with free-on-loan cabinets and freezers, as well as planograms and point-of-sale assistance to ensure your range is both eye-catching and profitable.

Aside from producing irresistible ice cream, we dedicate ourselves to making a positive impact on the planet and its people. Learn more about Wall’s social and environmental responsibility initiatives, including our ‘Responsibly Made For Kids’ promise, by visiting our website.

Stock up on Magnums and watch them fly out of your cabinet. Magnum’s sell fast – in fact 4 out of the top 5 SKU’s with the highest ROS in the choc snacks category are Magnums.

Our fruity ice creams are loved by both kids and parents. Make sure to save space in your freezer for Calippo Orange and Twister Pineapple, which are the #1 and #2 choices for kids. 

And for adults, don't miss out on Solero Exotic, our #1 Adult Refresh impulse SKU.

New for 2024!

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Wall's Freezers

Ensuring your ice cream offerings remain optimal for your customers is crucial for achieving sales success.

Our diverse range of cabinets is tailored to accommodate establishments of all sizes. Regardless of the space constraints you may have, we are confident in providing a solution that perfectly aligns with your requirements.

Wall's Point Of Sale

Our point of sale solutions will help boost your Ice Cream sales by 20%!

Our diverse range of cabinets is tailored to accommodate establishments of all sizes. Regardless of the space constraints you may have, we are confident in providing a solution that perfectly aligns with your requirements.

Keeping your freezer in top condition isn’t just about maintenance—it’s a smart way to attract customers and boost sales. Here’s our latest guide for setting up and organising your freezer to showcase ice creams perfectly, based on this year’s top Wall’s insights. 

Ice cream is a year-round favourite, and during the colder months, customers crave those more indulgent treats. Who says ice cream is just for summer? As the temperature drops, the appetite for luxurious, comforting options only grows. Winter is the ideal time to scoop up extra sales by stocking the right products in your freezer. Make sure you’re ready to meet the demand for those rich, decadent flavours that keep customers coming back, so your freezer - and your profits - stay busy all season long.

The Cold Never Stopped Anyone – Why Ice Cream Sells in Winter

It’s no secret: ice cream isn’t just a summer fling. As the evenings get longer and the festive season rolls in, your customers are still looking for indulgence. Dessert ice creams take centre stage in winter, accounting for 46% of all sales, up from 33% in summer​. This means keeping your freezer stocked is a no-brainer. From rich Magnum flavours to mini-indulgences from Ben & Jerry’s, it’s all about delivering those cosy, comforting treats that fit the mood of the season.

Watch the video below to discover the winter winners:

Want to really drive those winter sales? Make sure your freezer is standing out with eye-catching POS materials. A good POS setup can boost your ice cream sales by a whopping 77%, so don’t miss out on the chance to grab your free kit​.

With everything from freezer stickers to wobblers, you’ll be able to keep customers interested in your ice cream range, even when the wind’s howling outside.

Introducing our first ever naturally Tongue-colouring lolly, The NEW Twister Berrylicious

Our First Yoghurt-based Impulse Ice cream, available in 2024

Welcome aboard the pleasure express - Magnum welcomes 2024 with new releases

Five NEW flavours to excite your customers and boost your ice cream sales in 2024

Cornetto Soft: The Irresistible Soft Ice Cream Cone

Meet The Perfect Ice Cream Range For Your Convenience Store

Five Easy Steps to Sell More Ice Cream

Wall’s 2024 Cabinet Bundle Deal

The 'Responsibly Made For Kids' Promise