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Stock your freezers with the #1 UK Ice Cream manufacturer. Shop our market leading brands from Magnum, Ben & Jerry’s and Carte D’Or.

Why stocking Magnum is essential to maximise sales:

When it comes to indulgence, Magnum is just what your pleasure-seeking customers are looking for the perfect balance of luxurious thick cracking chocolate and velvety Madagascan vanilla ice cream.

Watch the video to find out why Eden Farm customers should stick to the ultimate original choice… 

What are your customers looking for in 2024?

Here are the top 3 ice cream trends we're taking with us into this year...

Post-Covid, 49% of UK customers find it easier to justify indulgent treats. The 'treat' factor influences 42% of UK ice cream occasions, and customers are willing to pay a bit more for that extra indulgence, especially in winter!

Handheld ice creams share of the total ice cream market have grown 4.2% in two years. Ice cream is the 2nd most impulsive category across total Grocery store, making visibility key. POS and highly visible placement of freezers are crucial to drive accessibility.

Did you know that between 2pm and 5pm is the key time of day for selling ice cream? Insights from the Lumina Convenience & Wholesale Market Report 2023 reveal that Treat is key mission for convenience shoppers. New and exciting treats (NPDs) are driving sales, connecting with people and making these hours the highlight of the day for ice cream lovers.

New for 2024!

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POS is a very effective communication tool to let your customers know you are selling Ice cream - and therefore sell more!


From header boards and umbrellas to bins… We have just what you need.

Shop Freezers

Keeping your ice cream products perfect for your customers is key to sales success. 
At Wall’s we’ve got a large range of cabinets available to suit all size establishments!