Sidemen’s Sides Ice Cream at Eden Farm

The Sidemen, one of the most influential YouTube groups in the world, have taken their brand beyond online entertainment and into the food industry – and now, their latest venture, Sides Ice Cream, is set to be a game-changer in retail. After massive success in their Sides restaurants, where demand was so high that customers were taking tubs home to store in their freezers, this exciting new ice cream range is now available for retailers. Eden Farm Hulleys is thrilled to bring this must-stock product to independent stores across the UK.

The Sidemen are a British YouTube collective formed in 2013 by KSI, a multi-talented content creator, musician, actor, and professional boxer. Over the years, the group has built a fiercely loyal fanbase, with their content attracting millions of views per video. Their audience is primarily youngsters who have grown up watching their vlogs, challenges, and lifestyle content.

Now, the Sidemen have evolved into a commercial powerhouse, with multiple successful ventures, including their fast-food brand Sides. Their influence on young consumers is undeniable – anything they put their name on becomes a hot commodity, making their new Sides Ice Cream a highly sought-after product.

After launching their restaurant chain, Sides, in 2021, the Sidemen introduced their own ice cream range in December 2024. The response was overwhelming, with customers eager to get their hands on it, buying multiple tubs at a time. Recognising the demand, the Sidemen have now partnered with ice cream experts Beechdean to bring Sides Ice Cream to Eden Farm Hulleys!

The range features indulgent, premium flavours packed with cake pieces, rich sauces, and luxurious textures:

• Chocolate Brownie Fudge Cake – A rich chocolate experience with brownie chunks and fudge sauce.
• Marshmallow Cake – A soft, creamy delight with the nostalgic taste of marshmallow.
• Salted Caramel Cake – A perfect balance of sweet and salty, with caramel swirls and cake pieces.
• Cookie Dough Core – A dream for cookie lovers, with a soft cookie dough centre.
• Chocolate Millionaire’s – A decadent mix of chocolate, caramel, and biscuit pieces.

With these premium flavours and the massive popularity of the Sidemen brand, Sides Ice Cream is poised to be one of the biggest frozen food launches of the year.

Eden Farm Hulleys is excited to bring Sides Ice Cream to retailers across the UK, offering a product that’s set to be a customer favourite. This is an unmissable opportunity to attract young shoppers and boost sales with a product that already has a dedicated fanbase.

Don’t miss out on one of the hottest new products in frozen food retail. Contact us today to place your order and bring Sides Ice Cream to your customers!