Easter in the UK wouldn’t be the same without delicious chocolate treats – usually in the form of Easter eggs from all the largest confectioners such as Cadbury’s and Nestlé.
While ice cream is a dessert style that stays popular throughout the year, it can also be tapped into for an Easter sales boost. As a retailer looking to maximise sales, here are some top tips for selling Easter ice cream that captures customer attention.
If you’re reading this guide at another time of year don’t worry – all the tips below are still relevant for any future seasonal sales you may want to run.
Stock some extra decadent styles
Do you currently focus more on impulse, single-wrapped ice creams for your store? In the UK, take-home tubs are beginning to eclipse the more traditional single-wrapped ice cream in terms of popularity. As a retailer, you can stock take-home tubs as your core range, and Easter is a great time to start launching tubs via the more popular brands like Ben & Jerry’s.
If you already stock tubs, consider using Easter as an occasion to stock more exciting flavour ranges and test your customers’ palates. Customers love to buy vanilla, chocolate and strawberry ice cream at their local retailer, but when Easter comes around they may explore more exciting choices like Haagen-Dazs Strawberry Cheesecake or Magnum Double Gold Caramel Billionaire.
Share a dessert recipe
Why not pair standard Easter eggs with your ice cream take-home range to boost sales? You can either create your own branded recipe sheet to hand out to customers or print it as a POS display, or print a recipe like this one from a website with attribution back to the creator.
The recipe we’ve just linked combines an easter eggshell half and scooped-in ice cream…the sort of indulgence you can only get away with during big seasonal festivities. Printing off recipes for customers might seem like an extravagant step to take, but Easter is all about eggstravagant gestures, and if it helps boost sales, why not give it a go?
Easter is about sharing: Non-dairy desserts
With the rise of veganism in the UK, alongside existing customers with allergies and intolerances, there’s never been a better time to stock vegan-friendly, non-dairy ice cream. So as Easter rolls around, it’s a great time to curate your chocolate and dessert ranges to ensure options for every type of customer. Gone are the days of vegans and dairy allergy sufferers having to miss out – now you can stock delicious vegan ice cream from brands like Swedish Glace and even the ever-popular Ben & Jerry’s!
See our guide to the best vegan ice creams to learn more.
Don't forget the dinner!
Easter Sunday isn’t just about chocolate eggs! The day is also a traditional religious holiday and a cultural landmark that sees many families get together for dinner. Similar to a normal Sunday roast with added flair, the main difference between Easter dinner and roast dinners is the choice of meat.
Lamb is the most popular option and can often sell out in shops, which can make it hard for your customers to find what they need. Shop with our sister brand, Miller Food Service, and experience the same order experience and quick delivery but with the added availability of a full range of fresh lamb products you can stock ahead of the big day.
With everything you need available from Kitwave PLC brands, enjoy the same streamlined ordering process you’re already accustomed to and stock up for Easter now!
